Financial Literacy Hits Prime Time with ABC’s Un-Broke

Here’s something for credit union youth marketing folks (or anyone interested in youth financial literacy): ABC is airing a special tonight (May 29, 2009, 9p.m. ET) called Un-Broke. The special takes “an unconventional look at the fundamentals of everyday finance…

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Posted: May 29, 2009
Categories: Education, Money
Tags: credit union, entertainment, teens, television, tween, Young Adult
Comments: 2
Author: James Flores

Choosing a Credit Union Youth Marketing Agency

With the average age of credit union members rising each year, you may find that your marketing efforts are focused on attracting younger members. While there’s no silver bullet for this task, many credit unions find the most success when…

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Posted: May 28, 2009
Categories: Marketing
Tags: credit union
Comments: 0
Author: James Flores

One best-in-show nomination is great. Two nominations is, well, we think it’s pretty cool.

Subcat is honored with two best-in-show nominations for the 2009 MAC Conference. Each year, the Marketing Association of Credit Unions (MAC) recognizes excellence in credit union marketing. This year, the association recognized four Subcat clients: Pacific Service Credit Union, Valley…

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Posted: May 28, 2009
Categories: Marketing
Tags: credit union, Subcat
Comments: 0
Author: James Flores

Teens and College Students Ignoring Twitter. Part 2: Now what?

In part one I reviewed current research indicating that teens and young adults are pretty much ignoring Twitter. It’s pretty surprising stuff, especially in light of Twitter’s meteoric rise and social media credentials. But if the analytics and research aren’t…

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Posted: May 11, 2009
Categories: Technology
Tags: social media, twitter
Comments: 0
Author: James Flores