Gen Y and Customer Satisfaction: A Third Opinion

Two items caught my attention last week. The first was an article in CU Times reporting on a survey conducted by MyCUSurvey. The survey reported two significant findings: 1. A negative correlation between the age of credit union members and…

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Posted: Mar 22, 2011
Categories: Marketing
Tags: bank, credit union, Young Adult
Comments: 2
Author: James Flores

"Your Words Today" Campaign Promotes Hispanic Parental Engagement

According to a study conducted by the Tomas Rivera Policy Institute, Hispanics who have gone to college rank their parents as being most influential in their decision to continue their schooling. However, more than 65% of Hispanic parents do not…

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Posted: Mar 21, 2011
Categories: Marketing, Media
Tags: advertising, education, hispanic, Multicultural, scholarship, television
Comments: 4
Author: James Flores

Teens tweet "what it means to be a credit union member"

We just wrapped up our Second Annual Tweet for College Scholarship for high school seniors. The scholarship is part of our cooperative Elements of Money program for credit union teens. To qualify for the scholarship, we asked teens to tell…

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Posted: Mar 16, 2011
Categories: Money
Tags: credit union, Elements of Money, scholarship, teens, twitter
Comments: 1
Author: James Flores