Review of ING Direct’s Planet Orange

I had the pleasure to once again work with Jeffry Pilcher at The Financial Brand. Jeffry asked if I would like to write a review of ING Direct’s revamped kid’s website, Planet Orange. How could I resist? Here’s an excerpt…

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Posted: Jan 13, 2010
Categories: Education, Money
Tags: bank, ING, kids, parents
Comments: 0
Author: James Flores

Financial Literacy Hits Prime Time with ABC’s Un-Broke

Here’s something for credit union youth marketing folks (or anyone interested in youth financial literacy): ABC is airing a special tonight (May 29, 2009, 9p.m. ET) called Un-Broke. The special takes “an unconventional look at the fundamentals of everyday finance…

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Posted: May 29, 2009
Categories: Education, Money
Tags: credit union, entertainment, teens, television, tween, Young Adult
Comments: 2
Author: James Flores

Kids + Money on HBO

This weekend I had a chance to watch Kids + Money, a new documentary on HBO. It’s a short film (30 minutes) that illustrates the role money plays in lives of young people in Los Angeles. I posted a trailer…

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Posted: Dec 8, 2008
Categories: Education, Money
Tags: gen y, kids, teens, television
Comments: 1
Author: James Flores

This exam brought to you by …

It’s no secret that California schools have had financial difficulties for quite some time, having dealt with years and years of budget cuts. And now with the state’s near bankrupt situation, there aren’t any signs of improvement in the near…

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Posted: Dec 3, 2008
Categories: Education, Marketing
Tags: advertising, schools
Comments: 0
Author: James Flores