“Recalculating” … our newest animated spot

We’re happy to present the latest animated spot from Subcat Media’s animation team. The spot features a smarter-than-average smartphone who recalculates her owner’s journey from a bank to Western Federal Credit Union. Enjoy!

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Posted: Sep 11, 2013
Categories: Agency, Media
Tags: animation, portfolio
Comments: 0
Author: subcat

Radiohead’s Unscripted Social Media Success

Musician and amateur video editor, Ohadi Amram (AKA Ohadi22), recently created a video for the Radiohead song, Paranoid Android, using only clips from videos uploaded by 35 YouTube users from around the world. These people (as well as Radiohead) had…

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Posted: Jun 30, 2011
Categories: Marketing, Media, Technology
Tags: entertainment, gen y, music, radiohead, technology, youtube
Comments: 0
Author: James Flores

Kids Rock Lollapalooza

Need more proof that Gen X & Y parents want to share their love of music with their children? As I wrote in my previous post, Kids and Coachella, the outdoor music festival industry is experiencing a shift in how…

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Posted: Apr 27, 2011
Categories: Media
Tags: entertainment, gen x, gen y, kids, lollapalooza, music, parents
Comments: 0
Author: James Flores

Kids and Coachella

The Coachella Music and Arts Festival isn’t exactly your parents’ rock concert. Well, unless of course your parents were born after 1964 and are part of what’s known as Generation X or Y. If that’s the case, it’s possible that…

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Posted: Apr 20, 2011
Categories: Media
Tags: coachella, culture, entertainment, gen x, gen y, music, Nickelodeon, parents, yo gabba gabba
Comments: 1
Author: James Flores

"Your Words Today" Campaign Promotes Hispanic Parental Engagement

According to a study conducted by the Tomas Rivera Policy Institute, Hispanics who have gone to college rank their parents as being most influential in their decision to continue their schooling. However, more than 65% of Hispanic parents do not…

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Posted: Mar 21, 2011
Categories: Marketing, Media
Tags: advertising, education, hispanic, Multicultural, scholarship, television
Comments: 4
Author: James Flores

Why Cookie Magazine Failed

The big news in the publishing world this week was the shutting down of four Conde Nast magazines, including one of my favorites, Cookie Magazine. The magazine was launched in 2005, a few months before my wife became pregnant with…

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Posted: Oct 7, 2009
Categories: Media
Tags: cookie, gen x, magazines, moms, parents
Comments: 2
Author: James Flores

Kid Hop: Where Old School Meets Preschool

Kid’s music is getting really cool, thanks in part to Gen X parents who demand more than the usual Raffi sing-alongs their Boomer parents shared with them. Leading the pack is Secret Agent 23 Skidoo who mixes traditional funk, reggae…

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Posted: Jul 20, 2009
Categories: Media
Tags: entertainment, hip hop, kids, music, parents
Comments: 2
Author: James Flores

Tween King Zac Efron on SNL

For those of you who missed High School Musical’s Zac Efron’s debut on grown up TV, here’s a clip from his SNL gig. Great to see that he doesn’t take his role as king of tween media too seriously.

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Posted: Apr 19, 2009
Categories: Media
Tags: Disney, television, tween
Comments: 0
Author: James Flores

Our little Dora is growing up

There’s been a lot of buzz over the past month with Nickelodeon’s announcement they were introducing a tween version of Dora the Explorer. Most of it centered around the concern that squeeky-clean Dora, who is a role model to five-year…

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Posted: Mar 18, 2009
Categories: Media
Tags: Dora, entertainment, kids, Nickelodeon, television
Comments: 0
Author: James Flores

Bring Back Ugly Betty

I just read that the ABC show, Ugly Betty has been put on hiatus and will probably be canceled. Why should this matter to us marketers? Well, besides rounding out my Thursday night viewing schedule, I’ve always thought Ugly Betty…

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Posted: Feb 11, 2009
Categories: Media
Tags: culture, entertainment, television, Ugly Betty
Comments: 0
Author: James Flores