Financial Literacy Hits Prime Time with ABC’s Un-Broke
Here’s something for credit union youth marketing folks (or anyone interested in youth financial literacy):
ABC is airing a special tonight (May 29, 2009, 9p.m. ET) called Un-Broke. The special takes “an unconventional look at the fundamentals of everyday finance with all the facts about credit cards, mortgages, stocks and bonds, investing and 401k’s, in a fresh new format combining information and humor.”
The special features a great lineup of celebrities, including the Jonas Brothers, Rosario Dawson, Will Smith, Cedric the Entertainer, Seth Green and Samuel L. Jackson, just to name a few. Here’s a clip:
Come on … the Jonas Brothers talking about money? Is there any doubt that interest in personal finance is at an all-time high? This should be exciting news for anyone involved with youth financial literacy. Tune in tonight and let me know what you think.