Radiohead’s Unscripted Social Media Success

Musician and amateur video editor, Ohadi Amram (AKA Ohadi22), recently created a video for the Radiohead song, Paranoid Android, using only clips from videos uploaded by 35 YouTube users from around the world. These people (as well as Radiohead) had…

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Posted: Jun 30, 2011
Categories: Marketing, Media, Technology
Tags: entertainment, gen y, music, radiohead, technology, youtube
Comments: 0
Author: James Flores

Kids Rock Lollapalooza

Need more proof that Gen X & Y parents want to share their love of music with their children? As I wrote in my previous post, Kids and Coachella, the outdoor music festival industry is experiencing a shift in how…

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Posted: Apr 27, 2011
Categories: Media
Tags: entertainment, gen x, gen y, kids, lollapalooza, music, parents
Comments: 0
Author: James Flores

Kids and Coachella

The Coachella Music and Arts Festival isn’t exactly your parents’ rock concert. Well, unless of course your parents were born after 1964 and are part of what’s known as Generation X or Y. If that’s the case, it’s possible that…

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Posted: Apr 20, 2011
Categories: Media
Tags: coachella, culture, entertainment, gen x, gen y, music, Nickelodeon, parents, yo gabba gabba
Comments: 1
Author: James Flores

Gen Y and Money – Part 2

In a previous post, we shared a video report conducted by Subcat Marketing’s Gen Y correspondent, Kristin Dziadul. Kristin interviewed four Gen Yers, as well as surveyed 40 college students, asking questions regarding their attitudes toward money and banking. In…

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Posted: Feb 3, 2011
Categories: Money
Tags: bank, credit union, gen y, money, Young Adult
Comments: 0
Author: James Flores

Special Report: Gen Y and Money

We’re very happy to share our latest report, “Gen Y and Money,” developed by Subcat Marketing’s Gen Y correspondent, Kristin Dziadul. Kristin interviewed four Gen Yers, as well as surveyed 40 college students, asking questions regarding their attitudes toward money…

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Posted: Jan 13, 2011
Categories: Money
Tags: bank, credit union, gen y, Young Adult
Comments: 1
Author: James Flores

A Gen Yer Speaks Out on Marketing to Gen Y

Subcat Marketing chatted with Kristin Dziadul, founder of A New Generation a blog exploring Gen Y culture, marketing and social media. Kristin is a recent college graduate and member of Gen Y. What should companies be doing today to reach…

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Posted: Feb 17, 2010
Categories: Marketing
Tags: advertising, gen y, ipad, iPod, Young Adult
Comments: 0
Author: James Flores

A Gen Yer Speaks Out on Marketing to Gen Y

Subcat Marketing chatted with Kristin Dziadul, founder of A New Generation a blog exploring Gen Y culture, marketing and social media. Kristin is a recent college graduate and member of Gen Y. What should companies be doing today to reach…

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Posted: Feb 16, 2010
Categories: Marketing
Tags: advertising, blogging, gen y, iPhone, iPod, magazines, social media, twitter
Comments: 1
Author: James Flores

iBankUp Launches to Help Gen Y Avoid Overdraft Fees and Debt

PlastyC has thrown its hat into the Gen Y banking arena with iBankUp, an online bank anchored by a prepaid debit card. PlastyC is definitely positioning the product as a way for younger, web-savvy consumers to combat overdraft fees and…

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Posted: Oct 13, 2009
Categories: Money
Tags: bank, credit union, gen y
Comments: 0
Author: James Flores

Is Kanye really the voice of today’s generation?

There’s no doubt that Kanye West is one of today’s best-selling artists. His latest album, 808s & Heartbreak debuted at number one on the Billboard 200 charts a few months ago, and he currently has two songs in the iTunes…

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Posted: Dec 23, 2008
Categories: Media
Tags: gen y, Kanye, music
Comments: 0
Author: James Flores

Kids + Money on HBO

This weekend I had a chance to watch Kids + Money, a new documentary on HBO. It’s a short film (30 minutes) that illustrates the role money plays in lives of young people in Los Angeles. I posted a trailer…

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Posted: Dec 8, 2008
Categories: Education, Money
Tags: gen y, kids, teens, television
Comments: 1
Author: James Flores