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Tag Archives: parents

A Slightly Warped View of Post-Recession Families

There are many theories why parents struggle to teach their children positive money skills. Here’s one theory we can all agree on: the challenge of living in a consumer-centric society. Case in point: a recent article published by the Huffington…
  • Permalink
  • Posted: Aug 23, 2011
  • Categories: Money, Technology
  • Tags: credit union, culture, economy, education, money, parents, schools, technology
  • Comments: 0
  • Author: James Flores

Kids Rock Lollapalooza

Need more proof that Gen X & Y parents want to share their love of music with their children? As I wrote in my previous post, Kids and Coachella, the outdoor music festival industry is experiencing a shift in how…
  • Permalink
  • Posted: Apr 27, 2011
  • Categories: Media
  • Tags: entertainment, gen x, gen y, kids, lollapalooza, music, parents
  • Comments: 0
  • Author: James Flores

Kids and Coachella

The Coachella Music and Arts Festival isn’t exactly your parents’ rock concert. Well, unless of course your parents were born after 1964 and are part of what’s known as Generation X or Y. If that’s the case, it’s possible that…
  • Permalink
  • Posted: Apr 20, 2011
  • Categories: Media
  • Tags: coachella, culture, entertainment, gen x, gen y, music, Nickelodeon, parents, yo gabba gabba
  • Comments: 1
  • Author: James Flores

Kia Courts Cool Parents with “Joyride”

There’s no doubt who Kia was targeting with its first-ever Super Bowl ad—young families! The commercial features a cast of familiar kid-friendly characters (including Muno from Yo Gabba Gabba, sock puppet and Blabla’s Mr X) embarking on a joyride that…
  • Permalink
  • Posted: Feb 8, 2010
  • Categories: Marketing
  • Tags: advertising, automotive, kia, parents, yo gabba gabba
  • Comments: 0
  • Author: James Flores

Review of ING Direct’s Planet Orange

I had the pleasure to once again work with Jeffry Pilcher at The Financial Brand. Jeffry asked if I would like to write a review of ING Direct’s revamped kid’s website, Planet Orange. How could I resist? Here’s an excerpt…
  • Permalink
  • Posted: Jan 13, 2010
  • Categories: Education, Money
  • Tags: bank, ING, kids, parents
  • Comments: 0
  • Author: James Flores

The Best in Kids’ Menu Design

With the end of 2009 only a few days away, I thought I’d create my own “best of” list. No, I’m not going to play music critic, movie buff or literary snob. Instead, I thought I’d concentrate on a topic…
  • Permalink
  • Posted: Dec 28, 2009
  • Categories: Design
  • Tags: food, kids, parents
  • Comments: 1
  • Author: James Flores

Why Cookie Magazine Failed

The big news in the publishing world this week was the shutting down of four Conde Nast magazines, including one of my favorites, Cookie Magazine. The magazine was launched in 2005, a few months before my wife became pregnant with…
  • Permalink
  • Posted: Oct 7, 2009
  • Categories: Media
  • Tags: cookie, gen x, magazines, moms, parents
  • Comments: 2
  • Author: James Flores

Kid Hop: Where Old School Meets Preschool

Kid’s music is getting really cool, thanks in part to Gen X parents who demand more than the usual Raffi sing-alongs their Boomer parents shared with them. Leading the pack is Secret Agent 23 Skidoo who mixes traditional funk, reggae…
  • Permalink
  • Posted: Jul 20, 2009
  • Categories: Media
  • Tags: entertainment, hip hop, kids, music, parents
  • Comments: 2
  • Author: James Flores

Kids, Money and Family Stress

With the economy affecting  households of every income bracket, the topic of money is definitely on the minds of moms and dads across the country. Whether it’s dealing with a layoff or cutting family expenses, at some point, parents will…
  • Permalink
  • Posted: Jun 18, 2009
  • Categories: Marketing
  • Tags: economy, education, money, parents
  • Comments: 0
  • Author: James Flores

The iPhone as a Youth Marketing Tool

What’s the cool new device for kids and teens? Move over Nintendo. The Apple iPhone and iPod Touch are taking the youth handheld market by storm. According to “Taking Stock with Teens,” a new study by Piper Jaffray, Apple’s making…
  • Permalink
  • Posted: Apr 16, 2009
  • Categories: Marketing, Technology
  • Tags: iPhone, iPod, kids, parents, teens
  • Comments: 0
  • Author: James Flores
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