Subcat celebrates 10 years!

It was 10 years ago today that Subcat opened its doors for business (yes, on April Fool’s Day). Our beginnings were humble—Jeff and James worked out of their small apartments, meeting every few days in James’ living room to discuss…

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Posted: Apr 1, 2013
Categories: Agency
Tags: Subcat
Comments: 0
Author: subcat

Welcome to X / Y / Z Mashup

After a nine-month hiatus, the Subcat Marketing blog is back online with a new name and refined focus on the world of kids, teens & young adults—and the parents who love them. Welcome to Subcat’s X/Y/Z Mashup. Through our extensive…

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Posted: Dec 30, 2010
Categories: Marketing
Tags: blog, Subcat
Comments: 1
Author: James Flores

Our Little Twitter Experiment

We’ve just launched a little Twitter experiment. It’s called the Tweet for College Scholarship and as far as I can tell, it’s the credit union industry’s first scholarship driven entirely by Twitter. Here’s some background on the scholarship and our…

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Posted: Jan 15, 2010
Categories: Technology
Tags: credit union, social media, Subcat, teens, twitter
Comments: 0
Author: James Flores

One best-in-show nomination is great. Two nominations is, well, we think it’s pretty cool.

Subcat is honored with two best-in-show nominations for the 2009 MAC Conference. Each year, the Marketing Association of Credit Unions (MAC) recognizes excellence in credit union marketing. This year, the association recognized four Subcat clients: Pacific Service Credit Union, Valley…

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Posted: May 28, 2009
Categories: Marketing
Tags: credit union, Subcat
Comments: 0
Author: James Flores

My interview with The Financial Brand

I recently sat down (actually exchanged email) with Jeffrey Pilcher of The Financial Brand, an online publication focusing on issues and advice that affect bank and credit union brands. Our virtual discussion focused on youth marketing related to financial services.…

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Posted: Mar 24, 2009
Categories: Marketing
Tags: credit union, Subcat, Young Adult
Comments: 0
Author: James Flores

A blog is born

A few weeks ago my company, Subcat, wrapped up our annual planning session. During the session, we talked about the direction of the company, as well as areas within the company that needed, well, tightening up. One topic that continued…

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Posted: Nov 30, 2008
Categories: Marketing
Tags: blogging, Subcat
Comments: 0
Author: James Flores