Ten Things Youth Marketing Should Involve

I’m happy to announce that I’ve become a regular contributor for The Financial Brand, an online publication focusing on issues and advice that affect bank and credit union brands. Most of what I’ll do for Financial Brand will focus on youth issues and financial marketing/education. So first up is my recent article titled, “10 Things Youth Marketing Should Involve.” Here’s an excerpt:

What does it take for a financial institution to execute a comprehensive youth marketing program? While there’s no magic formula, a good place to start is with a well-integrated, multichannel plan of action that addresses every imaginable opportunity to engage your audience. Let’s take a closer look and break it down. Here’s a list of what financial institutions need to do to execute a robust, productive youth marketing program (in no particular order):

1.) Offer comprehensive, lesson-based financial education. Besides the goodwill you’ll generate by providing much-needed financial education, youth marketing success hinges on the ability of your audience to understand the function of your products and services. You can’t encourage someone to open a checking account if they don’t know what one is, or worse, doesn’t care.

You can read the rest of the list at The Financial Brand website

Special thanks to Jeffry Pilcher for inviting us to become a regular part of the conversation taking place at The Financial Brand.