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Monthly Archives: December 2008

Is Kanye really the voice of today’s generation?

There’s no doubt that Kanye West is one of today’s best-selling artists. His latest album, 808s & Heartbreak debuted at number one on the Billboard 200 charts a few months ago, and he currently has two songs in the iTunes…
  • Permalink
  • Posted: Dec 23, 2008
  • Categories: Media
  • Tags: gen y, Kanye, music
  • Comments: 0
  • Author: James Flores

Kids + Money on HBO

This weekend I had a chance to watch Kids + Money, a new documentary on HBO. It’s a short film (30 minutes) that illustrates the role money plays in lives of young people in Los Angeles. I posted a trailer…
  • Permalink
  • Posted: Dec 8, 2008
  • Categories: Education, Money
  • Tags: gen y, kids, teens, television
  • Comments: 1
  • Author: James Flores

One cool Cookie

OK I admit it. I love Cookie Magazine. Yes, I know I am clearly not within the magazine’s target demographic (cool and hip moms), but I do have a two-year old daughter and that, I believe, helps me justify my…
  • Permalink
  • Posted: Dec 4, 2008
  • Categories: Media
  • Tags: advertising, cookie, gen x, kids, magazines, moms
  • Comments: 1
  • Author: James Flores

This exam brought to you by …

It’s no secret that California schools have had financial difficulties for quite some time, having dealt with years and years of budget cuts. And now with the state’s near bankrupt situation, there aren’t any signs of improvement in the near…
  • Permalink
  • Posted: Dec 3, 2008
  • Categories: Education, Marketing
  • Tags: advertising, schools
  • Comments: 0
  • Author: James Flores

Hispanic marketing in a recession

As marketing departments across the country go through their budgets with a fine tooth comb, many marketing professionals are asking the exact same question: given the current economic climate, what role, if any, should the Hispanic market play within my…
  • Permalink
  • Posted: Dec 2, 2008
  • Categories: Marketing
  • Tags: economy, Multicultural
  • Comments: 0
  • Author: James Flores
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