Teens and College Students Ignoring Twitter. Part 1: The stats.

Part 1 of 2 There’s no denying the popularity of Twitter. In just three short years, the micro-blogging service has infiltrated popular media with rock stars, athletes and even politicians tweeting. And as with any new technology, the youth market…

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Posted: Apr 27, 2009
Categories: Technology
Tags: technology, teens, twitter, Young Adult
Comments: 2
Author: James Flores

Tween King Zac Efron on SNL

For those of you who missed High School Musical’s Zac Efron’s debut on grown up TV, here’s a clip from his SNL gig. Great to see that he doesn’t take his role as king of tween media too seriously.

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Posted: Apr 19, 2009
Categories: Media
Tags: Disney, television, tween
Comments: 0
Author: James Flores

The iPhone as a Youth Marketing Tool

What’s the cool new device for kids and teens? Move over Nintendo. The Apple iPhone and iPod Touch are taking the youth handheld market by storm. According to “Taking Stock with Teens,” a new study by Piper Jaffray, Apple’s making…

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Posted: Apr 16, 2009
Categories: Marketing, Technology
Tags: iPhone, iPod, kids, parents, teens
Comments: 0
Author: James Flores