Ten Things Youth Marketing Should Involve

I’m happy to announce that I’ve become a regular contributor for The Financial Brand, an online publication focusing on issues and advice that affect bank and credit union brands. Most of what I’ll do for Financial Brand will focus on…

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Posted: Feb 23, 2010
Categories: Marketing
Tags: credit union
Comments: 0
Author: James Flores

A Gen Yer Speaks Out on Marketing to Gen Y

Subcat Marketing chatted with Kristin Dziadul, founder of A New Generation a blog exploring Gen Y culture, marketing and social media. Kristin is a recent college graduate and member of Gen Y. What should companies be doing today to reach…

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Posted: Feb 17, 2010
Categories: Marketing
Tags: advertising, gen y, ipad, iPod, Young Adult
Comments: 0
Author: James Flores

A Gen Yer Speaks Out on Marketing to Gen Y

Subcat Marketing chatted with Kristin Dziadul, founder of A New Generation a blog exploring Gen Y culture, marketing and social media. Kristin is a recent college graduate and member of Gen Y. What should companies be doing today to reach…

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Posted: Feb 16, 2010
Categories: Marketing
Tags: advertising, blogging, gen y, iPhone, iPod, magazines, social media, twitter
Comments: 1
Author: James Flores

Kia Courts Cool Parents with “Joyride”

There’s no doubt who Kia was targeting with its first-ever Super Bowl ad—young families! The commercial features a cast of familiar kid-friendly characters (including Muno from Yo Gabba Gabba, sock puppet and Blabla’s Mr X) embarking on a joyride that…

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Posted: Feb 8, 2010
Categories: Marketing
Tags: advertising, automotive, kia, parents, yo gabba gabba
Comments: 0
Author: James Flores