Kids Rock Lollapalooza

Need more proof that Gen X & Y parents want to share their love of music with their children? As I wrote in my previous post, Kids and Coachella, the outdoor music festival industry is experiencing a shift in how…

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Posted: Apr 27, 2011
Categories: Media
Tags: entertainment, gen x, gen y, kids, lollapalooza, music, parents
Comments: 0
Author: James Flores

Kids and Coachella

The Coachella Music and Arts Festival isn’t exactly your parents’ rock concert. Well, unless of course your parents were born after 1964 and are part of what’s known as Generation X or Y. If that’s the case, it’s possible that…

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Posted: Apr 20, 2011
Categories: Media
Tags: coachella, culture, entertainment, gen x, gen y, music, Nickelodeon, parents, yo gabba gabba
Comments: 1
Author: James Flores

Gen Y and Customer Satisfaction: A Third Opinion

Two items caught my attention last week. The first was an article in CU Times reporting on a survey conducted by MyCUSurvey. The survey reported two significant findings: 1. A negative correlation between the age of credit union members and…

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Posted: Mar 22, 2011
Categories: Marketing
Tags: bank, credit union, Young Adult
Comments: 2
Author: James Flores

"Your Words Today" Campaign Promotes Hispanic Parental Engagement

According to a study conducted by the Tomas Rivera Policy Institute, Hispanics who have gone to college rank their parents as being most influential in their decision to continue their schooling. However, more than 65% of Hispanic parents do not…

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Posted: Mar 21, 2011
Categories: Marketing, Media
Tags: advertising, education, hispanic, Multicultural, scholarship, television
Comments: 4
Author: James Flores

Teens tweet "what it means to be a credit union member"

We just wrapped up our Second Annual Tweet for College Scholarship for high school seniors. The scholarship is part of our cooperative Elements of Money program for credit union teens. To qualify for the scholarship, we asked teens to tell…

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Posted: Mar 16, 2011
Categories: Money
Tags: credit union, Elements of Money, scholarship, teens, twitter
Comments: 1
Author: James Flores

Gen Y and Money – Part 2

In a previous post, we shared a video report conducted by Subcat Marketing’s Gen Y correspondent, Kristin Dziadul. Kristin interviewed four Gen Yers, as well as surveyed 40 college students, asking questions regarding their attitudes toward money and banking. In…

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Posted: Feb 3, 2011
Categories: Money
Tags: bank, credit union, gen y, money, Young Adult
Comments: 0
Author: James Flores

Special Report: Gen Y and Money

We’re very happy to share our latest report, “Gen Y and Money,” developed by Subcat Marketing’s Gen Y correspondent, Kristin Dziadul. Kristin interviewed four Gen Yers, as well as surveyed 40 college students, asking questions regarding their attitudes toward money…

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Posted: Jan 13, 2011
Categories: Money
Tags: bank, credit union, gen y, Young Adult
Comments: 1
Author: James Flores

Welcome to X / Y / Z Mashup

After a nine-month hiatus, the Subcat Marketing blog is back online with a new name and refined focus on the world of kids, teens & young adults—and the parents who love them. Welcome to Subcat’s X/Y/Z Mashup. Through our extensive…

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Posted: Dec 30, 2010
Categories: Marketing
Tags: blog, Subcat
Comments: 1
Author: James Flores

Kids and the Future of Touchscreens

As expected, tech geeks and other early adopters have flocked to pick up an Apple iPad in its first week of release. But when it comes to long-term usage of touchscreen devices like the iPad, I’m putting my money on…

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Posted: Apr 9, 2010
Categories: Technology
Tags: education, ipad, kids
Comments: 0
Author: James Flores

Ten Things Youth Marketing Should Involve

I’m happy to announce that I’ve become a regular contributor for The Financial Brand, an online publication focusing on issues and advice that affect bank and credit union brands. Most of what I’ll do for Financial Brand will focus on…

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Posted: Feb 23, 2010
Categories: Marketing
Tags: credit union
Comments: 0
Author: James Flores