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Category Archives: Marketing

Radiohead’s Unscripted Social Media Success

Musician and amateur video editor, Ohadi Amram (AKA Ohadi22), recently created a video for the Radiohead song, Paranoid Android, using only clips from videos uploaded by 35 YouTube users from around the world. These people (as well as Radiohead) had…
  • Permalink
  • Posted: Jun 30, 2011
  • Categories: Marketing, Media, Technology
  • Tags: entertainment, gen y, music, radiohead, technology, youtube
  • Comments: 0
  • Author: James Flores

Gen Y and Customer Satisfaction: A Third Opinion

Two items caught my attention last week. The first was an article in CU Times reporting on a survey conducted by MyCUSurvey. The survey reported two significant findings: 1. A negative correlation between the age of credit union members and…
  • Permalink
  • Posted: Mar 22, 2011
  • Categories: Marketing
  • Tags: bank, credit union, Young Adult
  • Comments: 2
  • Author: James Flores

"Your Words Today" Campaign Promotes Hispanic Parental Engagement

According to a study conducted by the Tomas Rivera Policy Institute, Hispanics who have gone to college rank their parents as being most influential in their decision to continue their schooling. However, more than 65% of Hispanic parents do not…
  • Permalink
  • Posted: Mar 21, 2011
  • Categories: Marketing, Media
  • Tags: advertising, education, hispanic, Multicultural, scholarship, television
  • Comments: 4
  • Author: James Flores

Welcome to X / Y / Z Mashup

After a nine-month hiatus, the Subcat Marketing blog is back online with a new name and refined focus on the world of kids, teens & young adults—and the parents who love them. Welcome to Subcat’s X/Y/Z Mashup. Through our extensive…
  • Permalink
  • Posted: Dec 30, 2010
  • Categories: Marketing
  • Tags: blog, Subcat
  • Comments: 1
  • Author: James Flores

Ten Things Youth Marketing Should Involve

I’m happy to announce that I’ve become a regular contributor for The Financial Brand, an online publication focusing on issues and advice that affect bank and credit union brands. Most of what I’ll do for Financial Brand will focus on…
  • Permalink
  • Posted: Feb 23, 2010
  • Categories: Marketing
  • Tags: credit union
  • Comments: 0
  • Author: James Flores

A Gen Yer Speaks Out on Marketing to Gen Y

Subcat Marketing chatted with Kristin Dziadul, founder of A New Generation a blog exploring Gen Y culture, marketing and social media. Kristin is a recent college graduate and member of Gen Y. What should companies be doing today to reach…
  • Permalink
  • Posted: Feb 17, 2010
  • Categories: Marketing
  • Tags: advertising, gen y, ipad, iPod, Young Adult
  • Comments: 0
  • Author: James Flores

A Gen Yer Speaks Out on Marketing to Gen Y

Subcat Marketing chatted with Kristin Dziadul, founder of A New Generation a blog exploring Gen Y culture, marketing and social media. Kristin is a recent college graduate and member of Gen Y. What should companies be doing today to reach…
  • Permalink
  • Posted: Feb 16, 2010
  • Categories: Marketing
  • Tags: advertising, blogging, gen y, iPhone, iPod, magazines, social media, twitter
  • Comments: 1
  • Author: James Flores

Kia Courts Cool Parents with “Joyride”

There’s no doubt who Kia was targeting with its first-ever Super Bowl ad—young families! The commercial features a cast of familiar kid-friendly characters (including Muno from Yo Gabba Gabba, sock puppet and Blabla’s Mr X) embarking on a joyride that…
  • Permalink
  • Posted: Feb 8, 2010
  • Categories: Marketing
  • Tags: advertising, automotive, kia, parents, yo gabba gabba
  • Comments: 0
  • Author: James Flores

Kids, Money and Family Stress

With the economy affecting  households of every income bracket, the topic of money is definitely on the minds of moms and dads across the country. Whether it’s dealing with a layoff or cutting family expenses, at some point, parents will…
  • Permalink
  • Posted: Jun 18, 2009
  • Categories: Marketing
  • Tags: economy, education, money, parents
  • Comments: 0
  • Author: James Flores

Choosing a Credit Union Youth Marketing Agency

With the average age of credit union members rising each year, you may find that your marketing efforts are focused on attracting younger members. While there’s no silver bullet for this task, many credit unions find the most success when…
  • Permalink
  • Posted: May 28, 2009
  • Categories: Marketing
  • Tags: credit union
  • Comments: 0
  • Author: James Flores
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