A Slightly Warped View of Post-Recession Families

There are many theories why parents struggle to teach their children positive money skills. Here’s one theory we can all agree on: the challenge of living in a consumer-centric society. Case in point: a recent article published by the Huffington…

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Posted: Aug 23, 2011
Categories: Money, Technology
Tags: credit union, culture, economy, education, money, parents, schools, technology
Comments: 0
Author: James Flores

Teens tweet "what it means to be a credit union member"

We just wrapped up our Second Annual Tweet for College Scholarship for high school seniors. The scholarship is part of our cooperative Elements of Money program for credit union teens. To qualify for the scholarship, we asked teens to tell…

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Posted: Mar 16, 2011
Categories: Money
Tags: credit union, Elements of Money, scholarship, teens, twitter
Comments: 1
Author: James Flores

Gen Y and Money – Part 2

In a previous post, we shared a video report conducted by Subcat Marketing’s Gen Y correspondent, Kristin Dziadul. Kristin interviewed four Gen Yers, as well as surveyed 40 college students, asking questions regarding their attitudes toward money and banking. In…

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Posted: Feb 3, 2011
Categories: Money
Tags: bank, credit union, gen y, money, Young Adult
Comments: 0
Author: James Flores

Special Report: Gen Y and Money

We’re very happy to share our latest report, “Gen Y and Money,” developed by Subcat Marketing’s Gen Y correspondent, Kristin Dziadul. Kristin interviewed four Gen Yers, as well as surveyed 40 college students, asking questions regarding their attitudes toward money…

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Posted: Jan 13, 2011
Categories: Money
Tags: bank, credit union, gen y, Young Adult
Comments: 1
Author: James Flores

Review of ING Direct’s Planet Orange

I had the pleasure to once again work with Jeffry Pilcher at The Financial Brand. Jeffry asked if I would like to write a review of ING Direct’s revamped kid’s website, Planet Orange. How could I resist? Here’s an excerpt…

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Posted: Jan 13, 2010
Categories: Education, Money
Tags: bank, ING, kids, parents
Comments: 0
Author: James Flores

iBankUp Launches to Help Gen Y Avoid Overdraft Fees and Debt

PlastyC has thrown its hat into the Gen Y banking arena with iBankUp, an online bank anchored by a prepaid debit card. PlastyC is definitely positioning the product as a way for younger, web-savvy consumers to combat overdraft fees and…

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Posted: Oct 13, 2009
Categories: Money
Tags: bank, credit union, gen y
Comments: 0
Author: James Flores

BofA’s Latino Initiatives Under Fire

Bank of America may be facing a public relations nightmare … again. Nine ex-employees are going public with BofA’s sales strategy to cross-sell Spanish-speaking customers multiple checking accounts, cash advance services and high-interest rate credit cards—even when the customer didn’t…

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Posted: Jun 30, 2009
Categories: Money
Tags: bank, hispanic
Comments: 0
Author: James Flores

Financial Literacy Hits Prime Time with ABC’s Un-Broke

Here’s something for credit union youth marketing folks (or anyone interested in youth financial literacy): ABC is airing a special tonight (May 29, 2009, 9p.m. ET) called Un-Broke. The special takes “an unconventional look at the fundamentals of everyday finance…

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Posted: May 29, 2009
Categories: Education, Money
Tags: credit union, entertainment, teens, television, tween, Young Adult
Comments: 2
Author: James Flores

Kids + Money on HBO

This weekend I had a chance to watch Kids + Money, a new documentary on HBO. It’s a short film (30 minutes) that illustrates the role money plays in lives of young people in Los Angeles. I posted a trailer…

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Posted: Dec 8, 2008
Categories: Education, Money
Tags: gen y, kids, teens, television
Comments: 1
Author: James Flores