Gen Y and Money – Part 2

In a previous post, we shared a video report conducted by Subcat Marketing’s Gen Y correspondent, Kristin Dziadul. Kristin interviewed four Gen Yers, as well as surveyed 40 college students, asking questions regarding their attitudes toward money and banking. In part two of this report, Kristin provides her analysis of her findings.

We want to thank Kristin for her work on this project.

Kristin currently is the Marketing & Social Media Analyst for Backupify. She is a Gen Y correspondent for Subcat Marketing, and blogs for BostInnovation and kdmedianow.

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