Special Report: Gen Y and Money

We’re very happy to share our latest report, “Gen Y and Money,” developed by Subcat Marketing’s Gen Y correspondent, Kristin Dziadul. Kristin interviewed four Gen Yers, as well as surveyed 40 college students, asking questions regarding their attitudes toward money and banking. The video report is in two parts. Part one focuses on the first-person interviews, while part two focuses on Kristin’s analysis of the interviews and survey responses. Here’s part one:

Part two will be posted next week, as well as an overview of the survey results.

Kristin currently is the Marketing & Social Media Analyst for Backupify. She is a Gen Y correspondent for Subcat Marketing, and blogs for BostInnovation and kdmedianow.