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Tag Archives: advertising

"Your Words Today" Campaign Promotes Hispanic Parental Engagement

According to a study conducted by the Tomas Rivera Policy Institute, Hispanics who have gone to college rank their parents as being most influential in their decision to continue their schooling. However, more than 65% of Hispanic parents do not…
  • Permalink
  • Posted: Mar 21, 2011
  • Categories: Marketing, Media
  • Tags: advertising, education, hispanic, Multicultural, scholarship, television
  • Comments: 4
  • Author: James Flores

A Gen Yer Speaks Out on Marketing to Gen Y

Subcat Marketing chatted with Kristin Dziadul, founder of A New Generation a blog exploring Gen Y culture, marketing and social media. Kristin is a recent college graduate and member of Gen Y. What should companies be doing today to reach…
  • Permalink
  • Posted: Feb 17, 2010
  • Categories: Marketing
  • Tags: advertising, gen y, ipad, iPod, Young Adult
  • Comments: 0
  • Author: James Flores

A Gen Yer Speaks Out on Marketing to Gen Y

Subcat Marketing chatted with Kristin Dziadul, founder of A New Generation a blog exploring Gen Y culture, marketing and social media. Kristin is a recent college graduate and member of Gen Y. What should companies be doing today to reach…
  • Permalink
  • Posted: Feb 16, 2010
  • Categories: Marketing
  • Tags: advertising, blogging, gen y, iPhone, iPod, magazines, social media, twitter
  • Comments: 1
  • Author: James Flores

Kia Courts Cool Parents with “Joyride”

There’s no doubt who Kia was targeting with its first-ever Super Bowl ad—young families! The commercial features a cast of familiar kid-friendly characters (including Muno from Yo Gabba Gabba, sock puppet and Blabla’s Mr X) embarking on a joyride that…
  • Permalink
  • Posted: Feb 8, 2010
  • Categories: Marketing
  • Tags: advertising, automotive, kia, parents, yo gabba gabba
  • Comments: 0
  • Author: James Flores

One cool Cookie

OK I admit it. I love Cookie Magazine. Yes, I know I am clearly not within the magazine’s target demographic (cool and hip moms), but I do have a two-year old daughter and that, I believe, helps me justify my…
  • Permalink
  • Posted: Dec 4, 2008
  • Categories: Media
  • Tags: advertising, cookie, gen x, kids, magazines, moms
  • Comments: 1
  • Author: James Flores

This exam brought to you by …

It’s no secret that California schools have had financial difficulties for quite some time, having dealt with years and years of budget cuts. And now with the state’s near bankrupt situation, there aren’t any signs of improvement in the near…
  • Permalink
  • Posted: Dec 3, 2008
  • Categories: Education, Marketing
  • Tags: advertising, schools
  • Comments: 0
  • Author: James Flores
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