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Tag Archives: bank

Gen Y and Customer Satisfaction: A Third Opinion

Two items caught my attention last week. The first was an article in CU Times reporting on a survey conducted by MyCUSurvey. The survey reported two significant findings: 1. A negative correlation between the age of credit union members and…
  • Permalink
  • Posted: Mar 22, 2011
  • Categories: Marketing
  • Tags: bank, credit union, Young Adult
  • Comments: 2
  • Author: James Flores

Gen Y and Money – Part 2

In a previous post, we shared a video report conducted by Subcat Marketing’s Gen Y correspondent, Kristin Dziadul. Kristin interviewed four Gen Yers, as well as surveyed 40 college students, asking questions regarding their attitudes toward money and banking. In…
  • Permalink
  • Posted: Feb 3, 2011
  • Categories: Money
  • Tags: bank, credit union, gen y, money, Young Adult
  • Comments: 0
  • Author: James Flores

Special Report: Gen Y and Money

We’re very happy to share our latest report, “Gen Y and Money,” developed by Subcat Marketing’s Gen Y correspondent, Kristin Dziadul. Kristin interviewed four Gen Yers, as well as surveyed 40 college students, asking questions regarding their attitudes toward money…
  • Permalink
  • Posted: Jan 13, 2011
  • Categories: Money
  • Tags: bank, credit union, gen y, Young Adult
  • Comments: 1
  • Author: James Flores

Review of ING Direct’s Planet Orange

I had the pleasure to once again work with Jeffry Pilcher at The Financial Brand. Jeffry asked if I would like to write a review of ING Direct’s revamped kid’s website, Planet Orange. How could I resist? Here’s an excerpt…
  • Permalink
  • Posted: Jan 13, 2010
  • Categories: Education, Money
  • Tags: bank, ING, kids, parents
  • Comments: 0
  • Author: James Flores

iBankUp Launches to Help Gen Y Avoid Overdraft Fees and Debt

PlastyC has thrown its hat into the Gen Y banking arena with iBankUp, an online bank anchored by a prepaid debit card. PlastyC is definitely positioning the product as a way for younger, web-savvy consumers to combat overdraft fees and…
  • Permalink
  • Posted: Oct 13, 2009
  • Categories: Money
  • Tags: bank, credit union, gen y
  • Comments: 0
  • Author: James Flores

BofA’s Latino Initiatives Under Fire

Bank of America may be facing a public relations nightmare … again. Nine ex-employees are going public with BofA’s sales strategy to cross-sell Spanish-speaking customers  multiple checking accounts, cash advance services and high-interest rate credit cards—even when the customer didn’t…
  • Permalink
  • Posted: Jun 30, 2009
  • Categories: Money
  • Tags: bank, hispanic
  • Comments: 0
  • Author: James Flores
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