"Your Words Today" Campaign Promotes Hispanic Parental Engagement

According to a study conducted by the Tomas Rivera Policy Institute, Hispanics who have gone to college rank their parents as being most influential in their decision to continue their schooling. However, more than 65% of Hispanic parents do not…

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Posted: Mar 21, 2011
Categories: Marketing, Media
Tags: advertising, education, hispanic, Multicultural, scholarship, television
Comments: 4
Author: James Flores

Financial Literacy Hits Prime Time with ABC’s Un-Broke

Here’s something for credit union youth marketing folks (or anyone interested in youth financial literacy): ABC is airing a special tonight (May 29, 2009, 9p.m. ET) called Un-Broke. The special takes “an unconventional look at the fundamentals of everyday finance…

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Posted: May 29, 2009
Categories: Education, Money
Tags: credit union, entertainment, teens, television, tween, Young Adult
Comments: 2
Author: James Flores

Tween King Zac Efron on SNL

For those of you who missed High School Musical’s Zac Efron’s debut on grown up TV, here’s a clip from his SNL gig. Great to see that he doesn’t take his role as king of tween media too seriously.

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Posted: Apr 19, 2009
Categories: Media
Tags: Disney, television, tween
Comments: 0
Author: James Flores

Our little Dora is growing up

There’s been a lot of buzz over the past month with Nickelodeon’s announcement they were introducing a tween version of Dora the Explorer. Most of it centered around the concern that squeeky-clean Dora, who is a role model to five-year…

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Posted: Mar 18, 2009
Categories: Media
Tags: Dora, entertainment, kids, Nickelodeon, television
Comments: 0
Author: James Flores

Bring Back Ugly Betty

I just read that the ABC show, Ugly Betty has been put on hiatus and will probably be canceled. Why should this matter to us marketers? Well, besides rounding out my Thursday night viewing schedule, I’ve always thought Ugly Betty…

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Posted: Feb 11, 2009
Categories: Media
Tags: culture, entertainment, television, Ugly Betty
Comments: 0
Author: James Flores

Kids + Money on HBO

This weekend I had a chance to watch Kids + Money, a new documentary on HBO. It’s a short film (30 minutes) that illustrates the role money plays in lives of young people in Los Angeles. I posted a trailer…

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Posted: Dec 8, 2008
Categories: Education, Money
Tags: gen y, kids, teens, television
Comments: 1
Author: James Flores