Gen Y and Customer Satisfaction: A Third Opinion

Two items caught my attention last week. The first was an article in CU Times reporting on a survey conducted by MyCUSurvey. The survey reported two significant findings: 1. A negative correlation between the age of credit union members and…

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Posted: Mar 22, 2011
Categories: Marketing
Tags: bank, credit union, Young Adult
Comments: 2
Author: James Flores

Gen Y and Money – Part 2

In a previous post, we shared a video report conducted by Subcat Marketing’s Gen Y correspondent, Kristin Dziadul. Kristin interviewed four Gen Yers, as well as surveyed 40 college students, asking questions regarding their attitudes toward money and banking. In…

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Posted: Feb 3, 2011
Categories: Money
Tags: bank, credit union, gen y, money, Young Adult
Comments: 0
Author: James Flores

Special Report: Gen Y and Money

We’re very happy to share our latest report, “Gen Y and Money,” developed by Subcat Marketing’s Gen Y correspondent, Kristin Dziadul. Kristin interviewed four Gen Yers, as well as surveyed 40 college students, asking questions regarding their attitudes toward money…

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Posted: Jan 13, 2011
Categories: Money
Tags: bank, credit union, gen y, Young Adult
Comments: 1
Author: James Flores

A Gen Yer Speaks Out on Marketing to Gen Y

Subcat Marketing chatted with Kristin Dziadul, founder of A New Generation a blog exploring Gen Y culture, marketing and social media. Kristin is a recent college graduate and member of Gen Y. What should companies be doing today to reach…

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Posted: Feb 17, 2010
Categories: Marketing
Tags: advertising, gen y, ipad, iPod, Young Adult
Comments: 0
Author: James Flores

Financial Literacy Hits Prime Time with ABC’s Un-Broke

Here’s something for credit union youth marketing folks (or anyone interested in youth financial literacy): ABC is airing a special tonight (May 29, 2009, 9p.m. ET) called Un-Broke. The special takes “an unconventional look at the fundamentals of everyday finance…

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Posted: May 29, 2009
Categories: Education, Money
Tags: credit union, entertainment, teens, television, tween, Young Adult
Comments: 2
Author: James Flores

Teens and College Students Ignoring Twitter. Part 1: The stats.

Part 1 of 2 There’s no denying the popularity of Twitter. In just three short years, the micro-blogging service has infiltrated popular media with rock stars, athletes and even politicians tweeting. And as with any new technology, the youth market…

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Posted: Apr 27, 2009
Categories: Technology
Tags: technology, teens, twitter, Young Adult
Comments: 2
Author: James Flores

My interview with The Financial Brand

I recently sat down (actually exchanged email) with Jeffrey Pilcher of The Financial Brand, an online publication focusing on issues and advice that affect bank and credit union brands. Our virtual discussion focused on youth marketing related to financial services.…

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Posted: Mar 24, 2009
Categories: Marketing
Tags: credit union, Subcat, Young Adult
Comments: 0
Author: James Flores